That's just basic bicycle science. But it's basic business science too.
You can't ride a bicycle that's missing a front wheel
Because if your audience isn't connecting to what you do: there's a reason.
And while it's easy to tell why a one-wheeled bicycle won't run, in business...
Is it the way you're talking about yourself? The way you're talking TO your audience? The way you're talking about your offer, which 1,002% makes sense in your brain but is leaving your audience scratching their heads on why they, like, need that at all?
it can be really freaking hard to tell what's keeping you from coasting to consistent sales
This is where we hop into a time machine and woosh-woosh our way back to 350 BCE...
To a time when Ancient Greek dudes with beards who wore cloaks (not togas, common misconception) dropped absolute *strategy bombs* about how to...
authentically connect with your audience & motivate them to action.
*Pssssstttt!! If things aren't connecting with your audience like they should? 99.99999% of the time it's because one of these things is out of sync.
Get ready. Because your eyes are about to behold...
A triangle so powerful...Pythagoras would've written a theorem about it if he'd been a marketing genius and not a math dude
"Wait, wait, wait!" you might say. "That triangle looks kind of basic. Like a kindergartener with a colored pencil and an advanced vocabulary could draw it out."
No arguing with you there! It does look kind of basic. But the results it can help you drive? Those are anything but.
Because as we've discovered over the course of the last, ohhhh, 2,000+ years...
There's not a lot of gimmicking you've got to do to get your audience to love you. You just need to get back to the basics. With:
A clear brand position & voice
Communicated in ways your audience will *get*
Tied together with a messaging bow that shows off your unique quirks as undeniable selling points
So how do we find YOUR triangle sweet spot?
Not with a ouija board or generic templates, that's for dang sure
Here's how we take this all from idea to application
01. Talk
Of course you know your business like the back of your hand. But taking a step back for a sec and opening up space for some pretty remarkable, totally unseen things to come to the surface? That's invaluable.
De-mystifying your brand positioning? Uncovering a unique voice that's a perfect brand fit? Seeing behind the curtain to uncover your most super-desirable (and most unseen) selling points? Setting ourselves up with a firm foundation for Stage 2? Check, check, check, check, ✔️
02. Research
When you're able to repeat back the conversations happening in your audience's head with such accuracy it's like you're reading from a script of words they would have said themselves? That's what turns up the gas on sales.
Through a detailed voice of customer (or VOC) process, I'll get in your audience's head. To enter the conversations they're already having, and de-mystify the things they've been keeping close to their chests.
03. Map
Like putting together a 5,000-piece puzzle, I look for patterns, anomalies, priorities, and hidden opportunities.
All on the path to mapping out a clear and detailed view of the pain points, objections, fears, questions, and desires that are keeping your perfect-fit people from saying "yes." So you have an ironclad strategy to move forward.
04. TEST
Think I'm just going to hand you a doc and call it a day? No way — not ever, not today.
I'll circle back up with our fave brand expert (hint: that's you) to define and refine all elements of your strategy. Then I'll help you validate our final positioning with your perfect-fit people, to keep things optimized for the biggest ROI.
"If you want business results? Get on her calendar."
"It’s rare to find a strategist who’s a deep thinker and quick synthesizer. Someone who’s able to take big ideas and make them accessible. Add a background in rhetoric and wide-ranging marketing smarts, and you have Regan Breeden. She’s funny too (one of my favorite qualities).
She’s also ridiculously reliable (not easy to come by). When you hire her for your business project? She gets involved. Outcomes matter to her."
Amy Posner
Business Coach
"Set the bar."
"Do not hire Regan if you just want a copywriter. Hire Regan if you want more sales through your website, a strong brand voice, and a unique value prop in your industry.
Anyone can write. Not everyone can write copy that sells."
