✦ For scale-ups ✦ start-ups ✦ small businesses of all stripeS ✦ For scale-ups ✦ start-ups ✦ small businesses of all stripeS ✦ For scale-ups ✦ start-ups ✦ small businesses of all stripeS ✦ For scale-ups ✦ start-ups ✦ small businesses of all stripeS
You've got a juicy offer.
But your perfect-fit market fish aren't biting like they should. (Or they ARE biting — but you have growth in your sights and are ready for them to bite harder and more often).
And you can't quite figure out why you're missing those revenue targets, still competing on price (instead of expertise), and watching your people jump ship to your competitors...
Even though you're putting your heart, soul, and sanity into doing this whole marketing thang on the daily.
And an audience that needs it.
Because when you have crystal levels of clarity on...
1). What makes you special
2). How to tell your perfect-fit people what makes you special
3). In ways they'll actually listen to
Clarity isn't just a cool thing to have.
It's the path to legit brand growth.
4). Instead of zoning out or hopping on a different brand bandwagon
5). To forge the kind of near-telepathic link that gets them saying "yes" again and again
...you can whisper in the middle of a screaming market and the right people will still hear you loud and clear.
64% year-over-year growth
For a 7-figure e-commerce brand
Conversions stalling: who ya gonna call? (Say it with me ~ "ghost busters!")
I'm just joking. This 7-figure e-commerce brand needed to stand out in an increasingly crowded market. They had a solid product: but the value of that product wasn't clearly communicated in the marketplace. They gave me a call. Now they're seeing consistent year-over-year growth.
What does clarity look like?
In a legit, on-the-ground kind of way?
Proudly standing above all the sameness of your market with differentiation points that gets you noticed, listened to, and trusted
Embracing your quirks like they're sales superpowers, not weaknesses (because pssssttttt...they are)
Telling your brand story in authentic ways that take things from missable to unforgettable
To get better customers, higher-paying customers, and more aligned customers who are already halfway sold before they even get to the point of sale.
Brand clarity
What does clarity look like?
In a legit, on-the-ground kind of way?
Proudly standing above all the sameness of your market with differentiation points that gets you noticed, listened to, and trusted
Embracing your quirks like they're sales superpowers, not weaknesses (because pssssttttt...they are)
Telling your brand story in authentic ways that take things from missable to unforgettable
To get better customers, higher-paying customers, and more aligned customers who are already halfway sold before they even get to the point of sale.
Brand clarity
Targeting your specific audience segments with laser precision (informed by deep research, not guesswork)
Strategically addressing pain points, objections, desires, frustrations and other deep psychological workings that keep them buying or stalling before the sale
Knowing what makes your audience tick in ways that go wayyyyyy deeper than the surface...
To create authentic, emotional, long-standing relationships that lead to undeniable brand loyalty
Audience clarity
...and how your current copy isn't addressing your audience in those deeper-than-the-surface ways
No longer competing on price: because you have clearly-articulated value that makes it obvious why you're charging more than peanuts
Turning casual lookers into raving fans, with a sense of who you are and why you do it that goes 10,000x deeper than just handing over a deliverable
Creating a sense of consistency that breeds trust: with a stance in your market that is easy peasy to pick out of the crowd
To turn your brand into a story they want to endlessly read, not just a sales pitch
Messaging clarity
Knowing exactly where your people are stumbling along your customer journey. (And having a plan to turn that stumbling into sprinting.)
Targeting your specific audience segments with laser precision (informed by deep research, not guesswork)
Strategically addressing pain points, objections, desires, frustrations and other deep psychological workings that keep them buying or stalling before the sale
Knowing what makes your audience tick in ways that go wayyyyyy deeper than the surface...
To create authentic, emotional, long-standing relationships that lead to undeniable brand loyalty
Audience clarity
...and how your current copy isn't addressing your audience in those deeper-than-the-surface ways
No longer competing on price: because you have clearly-articulated value that makes it obvious why you're charging more than peanuts
Turning casual lookers into raving fans, with a sense of who you are and why you do it that goes 10,000x deeper than just handing over a deliverable
Creating a sense of consistency that breeds trust: with a stance in your market that is easy peasy to pick out of the crowd
To turn your brand into a story they want to endlessly read, not just a sales pitch
Messaging clarity
Knowing exactly where your people are stumbling along your customer journey. (And having a plan to turn that stumbling into sprinting.)
"If you want business results? Get on her calendar."
"It’s rare to find a strategist who’s a deep thinker and quick synthesizer. Someone who’s able to take big ideas and make them accessible. Add a background in rhetoric and wide-ranging marketing smarts, and you have Regan Breeden. She’s funny too (one of my favorite qualities).
She’s also ridiculously reliable (not easy to come by). When you hire her for your business project? She gets involved. Outcomes matter to her."
Amy Posner
Business Coach
"Set the bar."
"Do not hire Regan if you just want a copywriter. Hire Regan if you want more sales through your website, a strong brand voice, and a unique value prop in your industry.
Anyone can write. Not everyone can write copy that sells."
Giovanni Arias
Aria Creative
The "what" behind what your marketing playbook largely depends on your needs. But here's a taste of what you can expect from this strategy smorgasbord:
You're not a one-size-fits-all brand.
& you deserve better than one-size-fits-all strategy.
Clear differentiation statement
That helps you stand above the sameness of your market on a well-deserved profit pedestal
Strategic brand storyline
That relies on tangible data and real voice of customer analysis to hit all the right high notes for your crowd
A way to talk about "why"
That shows your audience there's wayyyyy more behind who you are than the pursuit of a quick sale (and gets them excited to see more)
Brand voice building
That connects your points of differentiation to a strategic brand voice that will get you heard from the first word
Clear value propositions
That get your audience sprinting-toward-it excited about what you have to offer
Strategic audience research
That isolates audience pain points, objections, frustrations, and desires. (And puts you on a path to speaking to these with power.)
Brain-of-customer insights
That makes you feel like you're taking a microscope to the deep stories playing in your audience's mind — with actionable plans to tailor your marketing accordingly
Customer journey mapping
To see exactly the path that your perfect-fit people are taking on the journey to transformation. And how you can powerfully be the one to guide them down it.
...and a whole lot more that *pops* to the forefront as soon as we start digging into the ins and outs and backs and forths of your brand.
Feeling a l'il hesitation in your feet?
Real talk: the best thing you can do if you want to see if this is right for you? It's to pop into my inbox for a free, no-pressure chat. (Free strategy from me? For you? Yes, please!).
But if you want to start even simpler? The newsletter's your first step. Unsubscribe anytime.
My newsletter gives a little tiny taste of the big burger strategy I cook up for brands on the daily.
"If you want to learn how to create a brand that really connects... and have way more fun doing it... you need to be reading this."
- Catherine S.
THANK YOU FOR SUBSCRIBING!
