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Look: struggling your way through the learning stages has a time and place. (Like when you're just starting out, and you're not even sure what kind of house you want to build, much less what kind of tools you need to build it).
Growing pains, growing pains they are no fun...they are no fun for anyone
But when you're past that stage, and growing pains start to feel more like a time suck & a tipsy-turvy confusion curve than anything else?
It's time to massage out those kinks with straight-up strategy, and get to the heart of what's standing in your way.
Actually, scratch that: two brains are better than one, especially when one of those brains is so close to their business that it's hard to see the big picture. And when the other is a pro who comes loaded with been there, seen a lot energy.
2 brains are better than 1
Because there's a reason that da Vinci didn't paint his masterpieces with his nose literally a centimeter away from the canvas. Turns out that's a very, very, very hard way to paint. (There's a metaphor about business somewhere in there....🤔)
To Qs like these:
You have real questions.
& need real, strategic answers.
How do I *nail* my positioning to stand out powerfully in my market?
How can I convert more lookers into legit buyers?
What fears and objections are holding my people back?
How do I better explain the value of my offer to make it scrumdiddlyumptious to my perfect-fit people?
How can I make my copy 9,000x more impactful and revenue-generating?
How do I tighten my customer journey to give more people exactly what they need...exactly when they need it?
How do I form more long-term relationships instead of one-off buys?
How do I dial in my brand story & brand voice to make it all resonate more strongly?
No, non, nein, nej, nee, and all the other ways you can possibly say "no way!!"
"Is this all just, like, a chatfest?"
Nail down the words to say what makes you unique (so you can stand above your market sameness with a power stance)
Boil your "whys" and your "whos" into a more cohesive narrative that courts the sale
Fine-tune your brand voice strategy
Sometimes all you need is a chatfest with a strategic partner to get oodles and oodles and buckets and buckets of clarity. But other times, you need to go deeper. And walk away with an actionable plan for getting things the frick done.
I'll meet you wherever you are on the "need a strategic back and forth ---------- need an actionable plan" scale. So you walk away with clarity: in whatever form you need it to come.
Some things we can do together:
Put an action plan in place for bringing your brand voice story to full-kaleidoscope life across channels
Optimize your marketing offer to make it juicy as heck
Define your core benefits and how you're speaking about them (so that juicy as heck offer actually comes across as juicy)
Plan a strategy that pulls all your messaging goodness into a cohesive conversion plan
De-mystify the "why" behind why your copy isn't resonating
Oh who? Who me? Qualifications wattttt?
Longtime conversion copywriter who had helped 7-figure brands get 40-60% year-over-year growth
Literally taught the class on (ethical) persuasion to undergrads for multiple years
I'm also an absolute suckerrrr for any research study on brand strategy, buyer psychology, persuasion, and brand positioning. But shhhhhh, don't tell my friends. It will make me less cool :)
Master's degree in Rhetoric (aka: the art of effectively matching message to audience)
Stop wheel spinning.
Start strategy slinging.
Each 1-on-1 consulting call is 60-120 minutes, depending on your unique needs. Here's a little preview into how we turn your struggles into solved problems:
01. We circle up for a quick chat
I'm a big believer in not selling you anything you don't need. So you better believe I want to make sure I'm the right strategist for the job from the get-go. We'll hop on a quick call, chat about your needs, and see if we're a good fit. (If we're not? I'll try to point you to someone who is.)
02. You give me the dirty deets
I like to make every moment of our strategy time count. Which means you'll get a bright and shiny questionnaire sent to your inbox well in advance. That gives me enough info (and enough research time) to get up to speed on your market and needs before we meet live.
03. Hold on to your cup o' caffeine....
Because this is when we get on a call together and dig deep into the needs of your business. If you don't leave with more clarity than you started? Then we'll stick around until you feel like you do.
