And yeah, that's #CertifiedFacts
"Copywriting should be your hardest-working salesperson"
You may have heard the phrase:
Because through your copy, you:
Turn your brand voice from a strategic idea into a clear power player part of your marketing strategy
Own your points of differentiation: to rise above the sea of sameness in your market
Boil deep audience research into conversion-rich pages that convert: more and more often
Optimize major touch points along your audience's customer journey to get them buying into your message (and just plain buying at every stage)
Directly address pain points, objections, desires, and other key messaging moments to keep your people saying “yes!!! tell me more…”
Tell your brand story: in undeniably memorable ways that incorporate needed buyer psychology principles
"– and this is coming from a creative agency owner who works with copywriters every day – she is someone you want on your project, no doubt in my mind...
I am SO proud and floored by the results. The attention to detail was spectacular and I really appreciate Regan always bringing us back to my target audience by employing language they would connect with while masterfully combining that with conversion tactics."
"A cut above the rest."
Lizzy G.
White Point Creative
You've got to woo them from the first word...
or they'll find someone who will
^ That was one of the major headlines I slapped onto my website back in my early days. (Before I was even calling myself a brand strategist...or a messaging strategist...or a brand messaging pro...or 10 dozen of the other strategy-laced things I am now.)
Because copy is what turns strategy from an idea into an unstoppable, undeniable, un-look-away-able sales machine
(And does it with empathy...and attention for your audience's needs...and with the kind of buyer psychology principles that gets your message seen, heard, and repeated across the digital and IRL stratosphere.)
Websites. Funnels.
That help you rise like a phoenix above market noise with messaging that's pure 🔥🔥🔥
Why websites and funnels? Because they're foundational evergreen marketing pieces where your messaging strategy really comes to life. (Like Tyra Banks in that Disney movie going from a doll to a fully-formed human in the space of a day. Ahhhhh, the good Disney Channel days.)
So you can get your message heard more.
And by more people.
While filling your pipeline with more perfect-fit people.
To see those payment notifications absolutely *pop* off
....With copy that makes you go "dang, that's so aligned with my brand to the 9,00000 squared degree."
The key players in said cabinet of spice? Sooooo glad you asked...
Not JUST tasty-ifying your offer with a sprinkle of word salt....
Making your offer gobble-uppable to your perfect-fit people. With the help of a whole dang strategy spice cabinet.
Deep audience research
That digs into the who — the what they say — the how they say it — and the how they think — behind your audience. With customer interviews, analysis of your past marketing initiatives, strategic message-finding, and other ways of getting the voice of customer job done.
Strategy mapping
That covers everything from your unique brand voice to your unique brand differentiators, from pivotal customer touch points to the architecture we need to get their eyes eagerly moving down the page.
Conversion copywriting
Aka: where we put strategy into words. To put your voice on the page in ways that feel like yours, while expertly weaving buyer psychology framing that addresses objections, reduces friction, and earns the click with a sense of easy, breezy effortlessness.
"Anyone can write. Not everyone can write copy that sells."
Hire Regan if you want more sales through your website, a strong brand voice, and a unique value prop in your industry."
"Do not hire Regan if you just want a copywriter.
Giovanni Arias
Aria Creative
I'm kidding. I'm sure you're also strategy's biggest fan. Because if you weren't, you'd be popping over to Upwork and hiring whatever $20/hour wordsmith happened to show up first on the results pages.
The biggest strategy hypewoman on this here planet of Earth
Want the ACTUAL credentials? Okay, fine. Can't blame ya:
Was paid to literally teach the class on (*ethical*) persuasion to undergrads in a college in the US
Who? Oh me? Who am I?
But you're here. Which means you're #MyPeople. And you get the fact that super-strategic words are some of the most profitable marketing assets you can have.
After getting a Masters in Rhetoric and Composition (aka: the art of persuasively matching words to audience)
But then went HARD down the buyer psychology rabbit hole (aka: fell in love)
And now help brands build whole profitable word strategies
That get their message seen more. By more of the right people. And with wayyyy more sticking power. For more sales.
