In business, things are much more simple.
To get profit, you've got to get paying customers. And to get paying customers, you've got to make people feel like you're the "wham, bam, thank you ma'am" solution they've looked for all along.
Just genuine connections you'll build with your perfect-fit people. As you go back to the basics of how "I'm obsessed with you...and NEED what you've got to offer NOW" connections are made.
You can't build a brick-and-mortar storefront in each of your customers' living rooms. But you CAN get a website that packs all the selling power of an IRL sales call into one digital punch.
Get words that sound like you. That will make your audience swoon too.
You wouldn't marry someone after just one date. You need to wine, dine, and get to know your new beau over time.
A flawless funnel walks your audience from the "getting to know you" to the "seal the deal" stage. Without you having to do anything but click the "on" button in your email backend.
There's no magic sales fairy who can snap her fingers and up-level your digital presence in six seconds (to finally grab all of that out-of-reach extra profit). But a digital deep dive is the next best thing.
Dive deep into the "what," the "how," and the "how to optimize like heck" of your website and funnel copy. To set up your strategy for stratospheric sales.
Regan applies a level of depth, knowledge, and expertise to her copywriting that really showcases an understanding of the psychology and behind-the-scenes best practices of digital marketing. Ones that incorporate SEO knowledge, but go well beyond it too."
Loved how thorough and systematic she was with her research, the thoughtful way her copy takes the reader through the stages of awareness and moves them through the website like it's a story that they actually want to read and the fact that she captured both our client's voice and the persuasive elements that needed to be on the page to get readers to purchase. She always hit her deadlines, took feedback excellently and incorporated the shifts we asked for perfectly."
(Hint: it involves a little speaking, but a whole heck of a lot of listening)
On the path to profitability, you and your audience both get equal sway. So does your message, which is the final always important, not often thought through point on the triangle that takes you straight to the top of your market.
(Or so says Aristotle, and like 2,000+ years or so of persuasion theory.)
Put yourself on the page, quirks and all (because those quirks are selling points, not things to be swept under the rug). And make it easy for your audience to pick you out of a lineup of your competitors.
Take the words right out of their mouths and put it on your page. To get them nodding along and vibing to your sales song.
Through the kind of research that goes wayyyyy beyond a quick Google or a quick consult with Chat GPT. And is all about legit message-finding strategy.
It's part of a larger market, where messages, unique selling propositions, and carefully-worded offers are in no short supply.
Make your offer stand out like a diamond in the rough. And make your audience take notice. By giving them a what, how and why that sets you in a class all your own.
My fave color is...not important, tbh. Because it's way cooler to tell you that I wrote my grad school entrance essay on Gorgias, an Ancient Greek dude who definitely checked the "sleazy salesman" box.
And ever since that bright and shiny grad school acceptance got delivered to my door (and I realized "hey! my whole take on persuasion might actually have some merit"), I've known one thing:
Harnessing the power of persuasion into one more-ethical, more-profitable package... that clearly communicates your message to more of your perfect-fit people?
That's my jam. Heck, screw jam: that's my whole freaking grocery store. And the whole "why" behind what I do.
Guesswork won't give your audience that "OMG, holy crappolly, you just get me" feeling
Trade guesswork for pure strategy. To turn your voice + your message + the hidden words in your audience's head into the most profitable party evahhh.