Hide & seek is a cool game for kids.
Your perfect-fit people want what you've got. And you want to give it to them. So why can it be so hard to meet in the "I'm ready to buy" middle?
For brands? Notttttt so much.
Well, friend. That's because there's one very important thing standing between you and your perfect-fit people reaching for their wallets:
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Wait, actually two things:
Words.
Strategy & words
Wait, actually three things:
Strategy & words & a dialed-in-as-heck, research (not-guesswork) based, conversion-focused plan for putting those strategic words into action.
Oh right. Maybe there are actually MORE things. Especially if you want your perfect-fit people to:
pick you out from the market noise like there's a mega-watt spotlight shining right on your brand
love up on your offer like it's the thing they've been looking for foreverrrr (because it is)
sing your praises in the form of buys and repeat buys (with shortened sales cycles to get there)
Because nowadays it's really freaking hard to stand out. And even freaking harder for your perfect-fit people to buy from you in a "it was meant to be" kind of way when there are 1,000s of other brands banging on their digital door.
You know what, *scritchity schrichity record scratch* all that
But what does strategic standing out even look like?
Okay, okay, okay, okay, okay....
Oh man! Good on you, because you're asking all the right Qs...
Having clarity on your market differentiation & absolutely owning that differentiation
Seeing your quirks & turning them into your greatest selling points
Talking about your offer in ways your audience understands & wants to lick up
Knowing exactly what messages to deliver at each stage of the customer journey & delivering them
Getting clear on what causes friction in your audience's mind & overcoming that unintended friction with finesse
Knowing what will attract more perfect-fit people for better alignment & more conversions
Crafting a consistent & authentic brand story that sets the stage for long-term relationships
Making your brand voice speak louder with unique & strategic framing that will speak directly to your audience base
Seeing their pains, their fears, their desires, and all the nitty-gritty, real things keeping them from saying "yes" or sailing to the next
And kind of, like, a ton of other things that can be hard to see and find when you're so close to your brand you can't see your own nose. (No really, have you ever tried to see your own nose? Your brain just ignores it. Dang it, brain!)
Don't just exist in your market.
Be a freaking powerhouse.
The world needs more cooler & unique power players, can't we agree?
"Do you do copywriting too?" Heck yes I do! Because how else would we boil all your strategic brilliance into words that keep your conversions coming? Click here to see more about copywriting services.
Messaging Strategy
When you need bone-deep clarity on how and when to talk to your perfect-fit people to convert better. Like, STAT!
1-on-1 Consulting
When you have burning questions that need a heap of clarity and a cup of practical plans.
"If you want business results? Get on her calendar."
"It’s rare to find a strategist who’s a deep thinker and quick synthesizer. Someone who’s able to take big ideas and make them accessible. Add a background in rhetoric and wide-ranging marketing smarts, and you have Regan Breeden. She’s funny too (one of my favorite qualities).
She’s also ridiculously reliable (not easy to come by). When you hire her for your business project? She gets involved. Outcomes matter to her."
Amy Posner
Business Coach
"Set the bar."
"Do not hire Regan if you just want a copywriter. Hire Regan if you want more sales through your website, a strong brand voice, and a unique value prop in your industry.
Anyone can write. Not everyone can write copy that sells."
