You don't need another don’t-need-it deliverable
“But, like, what do you deliver?”
^ That’s probably a Q floating somewhere at the top of your mind right now.
(Fair, I’d be asking that too.)
But here’s the thing:
Deliverables without strategic purpose?
They’re just a download on your computer you’ll never touch and a chunk of $$$ taken out of your bank account.
Found solution: Their right-fit audience didn't know why they should choose them, point blank.
They were showing up with a brand voice and overarching messaging framework that was a near-parroting of their biggest competitors'. Even when the right audience found their way to their site, they didn't get clarity on why this product was different, what it offered that others didn't, and why it was right for them. So they bounced.
Fixed with:
🙌 Consistent year-over-year growth each month since launch - up to 137%
🙌 $40,000+ sales days
🙌 More conversions on the audience they already had, so they could stop constantly paying for more visibility
Which doesn't come from fitting yourself into someone else's deliverable box:
It comes from someone coming in, doing the hard digging to figure out what you're working with, and putting together a super-tailored, even-more-super strategic plan to help you get to your next stage.
What that has looked like for some recent clients:
Problem: conversions were dying, even as this 7-figure e-commerce company injected oodles of money into extra ad spend
You need more conversions.
More clarity.
More market-leading moves.
More [insert goals here.]
Problem: an 8-figure service business had competitors they were chasing - while scratching their heads wondering "what are they doing that we're not?"
Problem: a 6-figure coaching business had a loyal client base, but needed a framework for talking about their unique stance to snag a bigger market share.
An overarching research-backed messaging framework
Strategic brand voice designed to convert
Strategic website copy
Benefit-forward product page copy
Updated ad copy
Results:
Found solution: Their competitors had carved a unique voice and position in the market, clearly cracking the what we do better and why you should care code.
Fixed with:
Market-differentiated positioning and brand messaging framework
A codified and easy-to-implement brand voice
Strategic email funnel framework to drive more sales from their existing contacts
Results:
🙌 A strategic framework designed to be effectively implemented across multiple company divisions
🙌 With deep clarity on differentiated industry positioning that could be communicated across a 100+ person team
Found solution: Client interviews and other conversation-forward methods of building out the messaging behind her framework so that her right-fit clients would buy in.
Fixed with:
Brand messaging guide built out of real audience conversations and designed to convert
Strategic brand voice
Conversion-optimized website copy
Results:
🙌 Finally launched services she'd been sitting on, stopped second-guessing her messaging so she could focus on her next big moves, and put words to a framework she'd built on and iterated for a long time
You need more conversions. More clarity.
More market-leading moves.
More [insert goals here.]
"Cares about your success just as much as you do."
"Connects you with customers, while she applies a level of depth, knowledge, and expertise that showcases an understanding of the psychology of marketing."
- Terrence Heaps, babybay
"If you want business results? Get on her calendar."
"It’s rare to find a strategist who’s a deep thinker & quick synthesizer...she’s also ridiculously reliable (not easy to come by). When you hire her for your business project? She gets involved. Outcomes matter to her."
- Amy Posner, business coach
Businesses don’t scale when they’re constantly stuck in a cycle of waste:
Wasted money, wasted resources, wasted effort spent on deliverables that don’t do diddly squat.
What you need (beyond another copy-paste solution you get sold on)??
Businesses scale when they have a good offer. And are able to get more right-fit people on board with that good offer using the right-fit strategies.
Is someone to come in, really understand what you’re working with, and put together a super-tailored, even-more-super strategic plan to help you get to your next stage.
Well, how familiar do any of these sound?
"Is super-tailored, super-strategic really what I need tho?"
Then end up with website copy, ad copy, sales page copy, launch funnel copy, product page copy (you name it), that allegedly has strategic rhyme and reason…
But who knows what it is, what groundwork it's giving you, or how you can iterate on it (through future testing) to support sustainable upward sales.
But moving that high-level strategy from ideation to execution?
It involves the kind of money and abracadabra magic that feels more like a miracle and less like a part of your Tuesday to-do list.
But when you’re all like “cool, sounds great — how do we do that?” you just get…
Crickets (*chirp chirp*) 🦗
You bring someone on to create a deliverable...
Or you bring someone on to help with high-level strategy...
Ohhhh! Or! Or! Or! You bring someone on who is like “hey, you really need to focus on having a high-level strategy that you turn into copy that connects with and converts your customers repeatedly"...
To consistently convert, you need all three:
Here's the thing that we don't talk about enough (that leaves people in a cycle of waste without results):
Because if you don’t have all three, you’re going to be:
Juggling 29 marketing initiatives that only-kinda work at once
While wearing a bunch of hats that don’t fit your head
And wondering when you’ll land on the thing that can help you get more people to buy, more of the time
The what (executed deliverables)
The why (solid strategic reasoning)
The how (a dialed-in process)
But blending those three
things-
the what, the why, the how
- into high-buying brilliance is actually really forking hard
And involves things like customer interviews, deep market research, analytics review, intentional testing, and brain science strategy that most agencies/marketing strategists/copywriters don’t want to touch with a 10-foot pole.
(Because it takes work, and effort, and the kind of deep-thinking that 30 minutes of alone time with an AI engine just can’t do.)
That's why people don't do it. Even though that's where the results live.
"Understands what it takes to get people to convert."
"Loved how thorough and systematic she was with her research, and the thoughtful way her copy takes the reader through the stages of awareness and moves them through the website like it's a story that they actually want to read.
- Dawn Petrin, All Connected Collective
She captured both our client's voice and the persuasive elements that needed to be on the page to get people to purchase."
