Clients featured in
Ever since ChatGPT came on the scene, things have gotten a bit copy and paste.
But you? You're not a copy-paste person. You don't have a copy-paste brand. And you sure as heck don't have a copy-paste offer.
Which is good. Because your audience? They aren't copy-paste either.
Apologies in advance to Mr. Chat and Ms. GPT...but I'm about to break their AI hearts
Sure, a flashy-as-heck logo and color palette that *pops* can keep them lingering on your site for a few extra seconds.
But if it all falls apart as soon as they get to your words (because all your quirks and unique selling points don't come across on the page)....
You'll always be left screaming "I swear I'm right for you!!!" through a megaphone...just waiting for the day they say "okay, fine. I guess I'll give it a shot."
Your audience has brains, not circuit boards. And desires that go wayyyy beyond data points.
Make it no-question clear that you're the salt to your audience's pepper…
Guesswork won't give your audience that "OMG, holy crappolly, you just get me" feeling
(The mineral and the spice, not the chart-topping iconic musical duo. Though that could work too.)
...the "obviously it's a yes!" thing they've looked for all along
- Lizzy G., White point creative
"I am SO proud and floored by the results. The attention to detail was spectacular and I really appreciate Regan always bringing us back to my target audience by employing language they would connect with while masterfully combining that with conversion tactics."
"A cut above the rest...
– and this is coming from a creative agency owner who works with copywriters every day – she is someone you want on your project, no doubt in my mind."
"The copy is a wonderful blend of seemingly incongruent language. It will speak to my audience so well and introduce them the dose of luxury (and tailored solutions) they are seeking without compromising my brand's focus on collaboration and approachability during the process - cue the bestie status!"
"Delivered without flinching...
I threw a very ambiguous prompt at her: luxury but approachable. Regan delivered. "
- Briana W., Flourish & Structure
"Since we've been working with North Branch, our content has become more effective and engaging. We have seen an increase in conversions from our email subscribers to paying customers!"
"Absolutely changed the game in our copywriting!..
There is strategy, ideas, and support that allows us to reach our target audience on a deeper level."
- Ashley F., Pretty Penny Accounting
Brand voice is part of the recipe for sales. But even the most standout-in-your-market voice can't save a story that falls flat.
Time for a newsflash that's not talked about enough:
It should be impossible to tell where your voice ends and your audience's voice begins
Your website is a major stop on the woo and wow them train (final destination: more revenue for you)
But unlike your average choo-choo, this train is fueled by the perfectly-balanced blend of your voice, your audience's voice, and a message that gets them swooning with "I need that!" energy.
Your brand voice
Those copywriters who think that they can get everything they need to know about your brand voice from a quick questionnaire and a 20 minute convo (half of which is just spent with small talk?).
Not to call them out, but if we hang up our Google Meet call in less time than it would take for us to share a cappuccino...all of your unique brand quirks definitely won't be making it to the final draft.
Your audience's innermost everything
The perfect words aren't in your head. They're not in your copywriter's head. And they for sure aren't hidden among ChatGPT's many wires.
They're in your audience's head. And finding them has a lot to do with strategy (of the customer interview and message mining variety) and absolutely nothing at all to do with guesswork or luck.
You've got the "what."
But the "how" is the egg that makes it an egg sandwich...the cheese that makes it a pizza, not just a hunk of dough
The "can't overlook it" thing that makes it a sales-strengthening website, not just a page of words taking up digital space.
We leave no conversion stone unturned
We build your story: strategy-style
No shade if you want your copy to be written with nothing more than a questionnaire and a prayer. But we've seen that strategy end in tears and rewrites too many times.
Instead, we'll dig into deep, deep, depths of your biz in a 90-minute call. And we won't write a word until we get sign off that we've got your "how," "who" and "why" nailed. (Yes, you'll get to sign off on it. Because checking with you at every stage is how we work 'round here ;)
We spill all the messaging beans
We put brain to paper to develop your conversion-centric brand voice guide, or get to work with what you already have in-hand.
Your unique quirks. Your audience's unique quirks. Your fine-tuned message. All the analytics, data, and tasty audience tidbits our extensive research can find.
It all comes together into one website copywriting package that paints a profitability picture.
Wanna know a secret? Brands are using words and visuals to hack your brain all the time.
We beat 'em at their own game, by fine-tuning every word in a digital wireframe. One that clues your designer into the many ways to push the conversion power to the 69nth degree.
Then we stick around for post-handoff support to make sure you're not left in the lurch between the copy and implementation stages.
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SEO is one tool in your marketing tool box. For some brands, going all-in with SEO is the secret to skyscraper-high sales.
How have you gotten all the way to this part of the page without SEO being name-dropped?!
When it comes to SEO, you drive the show. Want to make it the most important part of your lead generation strategy? Sweet! Excuse me while we optimize the heck out of your keyword strategy.
Want to keep a Google-loved baseline while we vamp up your website copywriting for other marketing angles? Amazing! I'm a pro at turning your ideas into legit payment notifications in your inbox.
Want someone to look at your brand with a fine-tooth comb, sit down with you over a cup of green tea, and walk you through the different opportunities your current website copy is leaving on the virtual table? Love itttt! Let's go.
Get ready for the hottest of hot takes
(Just ask my client who 4x-ed their SEO traffic in 1 year, and credits organic traffic for a hefty portion of their 7-figure sales.)
But for others, going all-in on SEO can feel like handing a weed whacker to a 2 year old (aka: not the greatest idea, and more likely to cut conversions down than set them into the stratosphere).
Whatever Hollywood hunk currently graces the pages of People Magazine's Sexiest Person Alive issue has nothing on you.
Your words should be
to your perfect-fit people
Let's show them that's true: with words that get you to stand out on their screen.
pure eye-candy
