You love your business. And you're a rockstar at running it. But being glued to your screen even when you're on vacation with your butt in a beach chair? Noooottttt what you had in mind when you started your business to get a taste of this whole "financial freedom" thing.
So you can sell while you sleep. And see payment notifications pop into your inbox on repeat. Without having to hand-hold every potential customer up until the point of sale.
(Because why have to give 4x as much personal attention for the same amount of profit...when you could let your words have the sales convos for you?)
Like sugar, spice, and everything nice (please tell me there's a 90's baby or two out there who gets that Powerpuff girls reference...), there are three special ingredients that need to be part of your funnel to turn a sales page + email combo into legit profit magic.
But much like in the Powerpuff Girls (shoutout again to those 90's kids) that's not all you need to pop off the cork of champagne-worthy funnel sales. Because instead of pouring in a little Chemical X like The Professor did, you need:
A STRATEGY-FLAWLESS CUSTOMER JOURNEY
Regan applies a level of depth, knowledge, and expertise to her copywriting that really showcases an understanding of the psychology and behind-the-scenes best practices of digital marketing. Ones that incorporate SEO knowledge, but go well beyond it too."
Loved how thorough and systematic she was with her research, the thoughtful way her copy takes the reader through the stages of awareness and moves them through the website like it's a story that they actually want to read and the fact that she captured both our client's voice and the persuasive elements that needed to be on the page to get readers to purchase. She always hit her deadlines, took feedback excellently and incorporated the shifts we asked for perfectly."
You don't need one perfectly-crafted checkout page. (Okay, you might need that - but that's not all you need.)
Unless your audience is so on the verge of saying "yes!" that all they need is one little nudge to cross the finish line, you can't skip right to the checkout stage.
You need to wine and dine before they're ready to go all in. (That's Dating Rule #1, and Sales Rule #1 too.)