Clients featured in
They say your business should be your baby.
But there's nothing glamorous about being forever stuck in the "burp and feed it every 2 hours" stage.
You love your business. And you're a rockstar at running it. But being glued to your screen even when you're on vacation with your butt in a beach chair? Noooottttt what you had in mind when you started your business to get a taste of this whole "financial freedom" thing.
So you can sell while you sleep. And see payment notifications pop into your inbox on repeat. Without having to hand-hold every potential customer up until the point of sale.
(Because why have to give 4x as much personal attention for the same amount of profit...when you could let your words have the sales convos for you?)
It's time for your business to enter its independent selling era
Like sugar, spice, and everything nice (please tell me there's a 90's baby or two out there who gets that Powerpuff girls reference...), there are three special ingredients that need to be part of your funnel to help turn a sales page + email combo into legit profit magic.
But much like in the Powerpuff Girls (shoutout again to those 90's kids) that's not all you need to pop off the cork of champagne-worthy funnel sales. Because instead of pouring in a little Chemical X like The Professor did, you need:
A STRATEGY-FLAWLESS CUSTOMER JOURNEY
- Lizzy G., White point creative
"I am SO proud and floored by the results. The attention to detail was spectacular and I really appreciate Regan always bringing us back to my target audience by employing language they would connect with while masterfully combining that with conversion tactics."
– and this is coming from a creative agency owner who works with copywriters every day – she is someone you want on your project, no doubt in my mind."
"The copy is a wonderful blend of seemingly incongruent language. It will speak to my audience so well and introduce them the dose of luxury (and tailored solutions) they are seeking without compromising my brand's focus on collaboration and approachability during the process - cue the bestie status!"
I threw a very ambiguous prompt at her: luxury but approachable. Regan delivered. "
- Briana W., Flourish & Structure
"Loved how thorough and systematic she was with her research...and the fact that she captured both our client's voice and the persuasive elements that needed to be on the page to get readers to purchase."
her copy takes the reader through the stages of awareness and moves them through the website like it's a story that they actually want to read."
- Dawn P., All Connected Collective
You don't need one perfectly-crafted checkout page. (Okay, you might need that - but that's not all you need.)
Unless your audience is so on the verge of saying "yes!" that all they need is one little nudge to cross the finish line, you can't skip right to the checkout stage.
You need to wine and dine before they're ready to go all in. (That's Dating Rule #1, and Sales Rule #1 too.)
#QuickFacts on the customer journey
