And yeah, sometimes that reason is “I’m definitely not the right fit.”
(That’s fine. We can let those people be. No need to push wrong-fit people to buy all sleaze-ball-sales-tactics style.)
But when people ARE the right fit? And they're still not buying like they should?
Well, 9.99 times out of 10 it's because:
They thought that more visibility (in the form of thousands of more dollars of ad spend) was the only way to grow.
Instead, they optimized their strategy to convert more of their already-looking leads. And cracked into consistent $140,000 months.
Easy in theory.
Hella hard in practice.
Because when you *know* you have an outta-this-world offer, it can be hard to figure out how the heck to make the right buyers see that.
(Without being sleazy, but while still being convincing.)
It can be near-impossible to know what strategies you can’t see (because you’re too close).
What moves you need to make to turn your running-along machine into a smoothly-rolling, sustainably-scaling big force of a brand.
And how to do it all without spending 1,345 hours of your life becoming an expert on marketing theory…
Or wrangling half-baked ideas into revenue-getting strategies that your whole time can easily get behind and execute.
I’m such a big (ethical) persuasion nerd that I:
Got a graduate degree in rhetoric (aka: the art of effective communication).
Then literally taught the class on ethical persuasion to rooms full of undergrads at a major US university.
Then became a conversion copywriter: and helped clients turn $13k Black Friday weekends into $101k ones.
And helped others get 99% year-over-year growth (to go from 70k months to consistent $140k ones).
"Someone who’s able to take big ideas and make them accessible. Add a background in rhetoric and wide-ranging marketing smarts, and you have Regan Breeden. She’s funny too (one of my favorite qualities).
She’s also ridiculously reliable (not easy to come by). When you hire her for your business project? She gets involved. Outcomes matter to her.
- Amy Posner, business coach
If you want to broaden your thinking, read her newsletter. If you want business results? Get on her calendar."
Not for
untested brands
For brands who have an offer that people already love: who are looking toward the “how do we sustainably scale without tearing our hair out??” next stage
Brands who want to conversion-optimize the goods they already got.
Who want to finally find the right strategic words for a framework/product/offer they’ve built and reiterated for a long time.
And do it without drama.
(Let’s save that for the daytime soaps and let your marketing be as uneventful as a sunny day walk in the park — all the way from ideation to execution.)
Hire Regan if you want more sales through your website, a strong brand voice, and a unique value prop in your industry.
Anyone can write. Not everyone can write copy that sells."
- Giovanni Arias, Aria Creative
"Our content has become more effective and engaging. We have seen an increase in conversions from our email subscribers to paying customers!"
- Ashley Ford, Pretty Penny Accounting
I like solving cool, twisty problems. For cool, big-thinking businesses. If that's you? Slide your way into my inbox. We'll get on a call, and leave you with a useful next-step strategy tidbit to take away.
All casual, never a sales pitch
*** "But is this reallllyyy not a sales pitch?" Yes, it's really not a sales pitch. Look: my brain fires off on all strategy cylinders 99.9% of the day. If we end up being a good fit to work together in the future? Cool. If I end up just leaving you with something useful to take away that untangles your marketing knots? Cool too.