No really, I’ve been in this marketing game for a whilleeee now. And I can tell you:
Plenty of offers suck.
They promise big results, then don’t deliver.
Say they serve one group of for-sure-need-it people, then do diddly squat.
Swing in all “we’re the best thing you’ve ever seen!!!”...
Only to leave people with a weird, guilt-filled ache in their belly when they’re left right in the same state of frustration they started in, but now with a lot less $$$ in their bank account.
Good offers deserve to be bought (& bought & bought)
Why let those bad offers lead the markets in a “we’re on the top of everyone’s minds” kind of way, when there are:
Legitimately good
Legitimately problem-solving
Already audience-loved offers
Just waiting to snag a bigger market share if only they could figure out how to get more of the right-fit people to buy in?
Good offers deserve to be bought (& bought & bought)
Hey there! I'm Regan Breeden
(Using buyer psychology, persuasion smarts, communication strategy, brain science, and all that nerdy stuff that *actually* works.)
Hey there! I'm
Regan Breeden
"Regan's a cut above the rest...and this is coming from a creative agency owner who works with copywriters every day - she is someone you want on your project, no doubt in my mind."
Lizzy Grant, White Point Creative
“How the heck did this thing do $40 million in sales?!”
If you want to know how it all really started, I’ve got to time-warp you to my mom’s spare bedroom. Time-warp you back to the day I found a forgotten Shake Weight in the closet and wondered in a state of vaguely-horrified awe:
"How did a crappy, totally ineffective product crack $40-million?"
Luck? Virality? User intrigue? All were true.
But if a bad product could generate this much in sales, what could a good product with the right message do?
“How the heck did this thing do $40 million in sales?!”
Fast forward again...
If you have a good offer,
I want more people to
know about it
Legitimately.
And not only that. I want more people to buy it.
Repeatedly.
So you can continue to scale.
Sustainably.
Because your audience deserves to benefit from the goods you got.
And you deserve to make those goods super-profitable.
Without stumbling through a lineup of agencies, consultants, or service providers wondering when the clarity for the “how to do it” will come.