First I didn't know what "rhetoric" was. Then I thought it was only something used exclusively by not-so-honest politicians.
Then I went to grad school, wrote the biggest tongue-twister of a thesis title I could come up with ("Fostering a Multidimensional, Metacognitive Landscape Through Rhetorical Narrative Analysis" — try to say that one 5 times fast), taught the power of persuasion to rooms full of college kids, got handed a shiny degree that I lost somewhere in my closet…
Hey there! I'm Regan
Website copywriter. Funnel strategist. Lover of hard data and messaging that hits even harder.
...And reclaimed rhetoric for what it always has been: a millennia-proven way to make your offer irresistible to an audience who needs it, is on the hunt for it, and can't wait to gobble it up like it's the last scoop of mashed potatoes at holiday dinner.
Dawn petrin, All Connected Collective
...the thoughtful way her copy takes the reader through the stages of awareness and moves them through the website like it's a story that they actually want to read and the fact that she captured both our client's voice and the persuasive elements that needed to be on the page to get readers to purchase."
"Understands what it takes to get people to convert."
"Loved how thorough and systematic she was with her research...
Dawn petrin,
All connected collective
(The kind of perfect messaging bow that leaves your audience going: *Gasp! This is all speaking to the deepest depths of my soul right now!*)
Hunker down! Because it's time to blast a truth bomb
You can have the perfect offer.
You can speak to the perfect-fit audience.
You can have a brand that looks perfect-as-pie.
But if you haven't tied it all together with a perfect messaging bow?
You're going to be left with sales that leave you stalling, not smiling a megawatt smile over an inbox full of payment notifications.
Get smiling, not stalling:
I'm not saying that things were wayyyyy better way back in the Ancient Greek times...
(They for sure weren't. To see that clear as day, all you need to do is Google "pebbles as toilet paper Ancient Greece." Go ahead, I'll wait.)
...but he understood how to speak straight to the soul of your ideal clients better than any so-called "wordsmith" or "marketing maven" talking big game on TikTok right now.
I'm not an Aristotle stan. But he for sure was the man with the $1,000,000 plan.
Brand voice. Audience research. A message that's clear as a blue sky on a cloudless summer day.
These aren't pieces of the sales equation that will magically come together as you grow. They're the foundation of all effective as heck communication. And when they're set in perfect balance, they're how you'll make your audience say "holy heck, I feel so seen, just just get me to a T, I need this like ASAP!!."
You can't ride a bicycle straight to the bank if you're missing a front wheel
That's just basic bicycle science. But it's basic word science too.
- Lizzy G., White point creative
"I am SO proud and floored by the results. The attention to detail was spectacular and I really appreciate Regan always bringing us back to my target audience by employing language they would connect with while masterfully combining that with conversion tactics."
"A cut above the rest...
– and this is coming from a creative agency owner who works with copywriters every day – she is someone you want on your project, no doubt in my mind."
"The copy is a wonderful blend of seemingly incongruent language. It will speak to my audience so well and introduce them the dose of luxury (and tailored solutions) they are seeking without compromising my brand's focus on collaboration and approachability during the process - cue the bestie status!"
"Delivered without flinching...
I threw a very ambiguous prompt at her: luxury but approachable. Regan delivered. "
- Briana W., Flourish & Structure
"Since we've been working with North Branch, our content has become more effective and engaging. We have seen an increase in conversions from our email subscribers to paying customers!"
"Absolutely changed the game in our copywriting!..
There is strategy, ideas, and support that allows us to reach our target audience on a deeper level."
- Ashley F., Pretty Penny Accounting
(Because with the right words, they will be firm brand devotees...and a backstage pass into your business will be exactly what they've got on their wishlist.)
Words that sound like you.
Words that your audience loves to listen to.
Get them to flock to your business like they're devoted fans and you're handing out backstage tickets to your big show.
