Weird stories.
Smart strategies.
The free weekly newsletter that blends long-proven persuasion principles with edge-of-your-seat storytelling. To woo your audience or impress your boss with (non-icky) sales smarts.
Sent weekly on Tuesdays. Unsubscribe anytime. (Because as they tell us in kindergarten: sharing is caring. But holding your email address hostage? That's 100% the opposite of that.)
"One of the few who can relate marketing to just about everything in a truly entertaining (non-cringe) way."
- Auroriele Hans
Most of what lands in my inbox gets tossed onto the ‘never really going to get around to it’ pile. But when Regan’s newsletter shows up?
It’s like spotting that piece of chocolate sitting on my desk, just daring me to open it.
"The perfect mix of fun, vivid storytelling and real, usable strategy…
She’s a brilliant storyteller. I mean who could turn “Dave Matthews Band dumps 800 pounds of poop on an unsuspecting tourist boat” into a smart, memorable lesson on brand messaging?
It’s the only newsletter that makes me laugh and makes me better at creating my brand's message.
If you want to learn how to create a brand that really connects… and have way more fun doing it… you need to be reading this."
- Catherine Smith
Prepare to be the most crazy fact-filled member of your bar trivia team.
And the most savvy seller people have ever seen.
As strategic as the final round of a chess grandmaster tournament.
As entertainingly chaotic as a toddler birthday party when the sugar kicks in.
THANK YOU FOR SUBSCRIBING!
"If you want to broaden your thinking, read her newsletter..."
"It’s rare to find a strategist who’s a deep thinker and quick synthesizer. Someone who’s able to take big ideas and make them accessible. Add a background in rhetoric and wide-ranging marketing smarts, and you have Regan Breeden. She’s funny too (one of my favorite qualities)."
Amy Posner
"A ray of sunshine in my shady Inbox..."
"Never settling for conventional, Regan’s fun stories and creative metaphors make me think about my messaging and brand story in ways I hadn’t considered. I look forward to reading and applying her wisdom!"
Cynthia Lait
Some former newsletter highlights:
The barefoot rock climber who is an (accidental) marketing genius
How to show people you're credible-AF (without being boring about it)
Pepsi used to be called "Brad's Drink" (and other soda pop chaos)
The bad boys of Ancient Greece (who gave persuasion a bad name)
How rhymes hack our brains (like a too-smart teenager with a too-smart computer who can break down firewalls faster than you can say "detention")
I used to literally *teach the persuasion class* to college undergrads
Now I help the savviest of business owners and strategy-obsessed sellers...
Go from:
- Blending in
- Forgettable messaging
To:
- Standing out
- Echoing in their minds for a lonnngggg time
- Getting ghosted by your perfect-fit people
- Perfect-fit people coming at you with "fork yeah! I love you, I'm listening..." energy
