What happens after I send you my question? 

Errrrrrrr....I answer? I know it's kinda crazy in this day and age, but I really am down to answer your question free of charge and free of drama. (Blame my history as former college prof teaching persuasion, where raised hands and answered questions were the name of the game.)

You ask. I try to get back to you in 24-48 hours with a detailed answer in your email inbox. That's it.    

Are you going to add my email address to any lists?

No. That would be sneaky of me, and kind of gross. 

What really happens here: You send me a question. I use my always-working-at-hyperspeed brain to respond. That's it. 

If you're like "woahhhh, this really helped me! Can we talk more?" then we might hop into a chat where I'm committed to giving even more free advice (if that makes sense for both of us). 

If that free advice turns into us both agreeing it's a good fit to work together? Amazing, happy days. If it doesn't? You got free advice, I had fun answering your question. Also happy days. 

What's in this "free advice" thing for you?

Inevitably, some of the people who take me up on this whole free advice thing are brands I want to work with who want to work with me. This is a good way to make those connections and give them a taste of my brain in a no-effort way. 

But I'm not trying to sales pitch here. If I get to give a bunch of brands free advice on the way to working with more good-fit brands? Amazing! My life is made. 

What's in it for me?

Free advice from someone who reads buyer psychology books for fun on the beach. (And has a shiny graduate degree in persuasion theory, because that's how obsessed she is with why people buy.)

Can't I just ask these same questions to AI? It'll respond faster. 

Sure, go ahead. I won't stop you. 

But there's a reason that even the most AI-obsessed companies haven't fired all their employees to go all-in. 

There are logic gaps. Outputs are predictive, and big, messy, problems tend to need big strategic thinking - not predictive leaps. Your outputs are only as good as what you're able to put in. You want to confirm big moves with a legitimately qualified human being before funneling a bunch of money into initiatives thought up by a circuitboard. 

Choose your reasoning. But when AI logic falls short, it's time for strategic human brains to step in. 

What kind of questions can I ask? 

Whatever you want. The name of my childhood dog? The peak decibels I snore at during allergy season?

I'll tell you this - my forte is helping brands become the obvious choice: in the right ways and to the right people. For more consistent conversions and more consistent revenue. 

That works at the intersection of persuasion theory, buyer psychology, conversion copywriting, on-page conversion rate optimization, high-level buyer journey strategy, brand positioning, messaging strategy, etc.