Screw "plenty of fish in the sea"
You're THE brand for them. That's what you've gotta make them see.
for growth-centered brands
Slap up a website with "I made this in 5 minute" vibes and you'd get a whole audience ooooo-ing and ahhhhh-ing over your ingenuity.
But nowadays?
There are 1.2 billion sites on the web. And about 500 billion things (between competitor websites, cat videos on TikTok, and New York Times games — I see you there, Wordle!) vying for your audience's attention at any given time.
Which means you need to woo them faster, stand out brighter, and make it 1,000,000x clearer why your brand is exactly what they've been waiting for all along.
In the early days of the internet, it was easy peasy to stand out
You shouldn't have to elbow your competitors for market attention
Because you and your competitors? You're not the same. You're not the same at all.
But simply knowing you're not the same as your competitors? That's not enough.
To be the first one in their brains,
the first one in their mouths,
and the first one their typing fingers clickity-clack over to
when they need exactly what you have, you need a:
Crystalline-clear sense of what differentiates you in your market, that you can communicate faster than it takes an elevator to get from the 1st to the 5th floor
Brand voice framework strategically designed to get all market eyes looking at you...
that perfectly encapsulates what you do and how you're set apart from the many others in your market
To make it a no-brainer for your perfect-fit people to buy in
For shortened sales cycles, more subscribers on your email list, and a crowd of people who will SWEAR UP AND FREAKING DOWN that you're the absolute *chef kiss* at what you do
And the kind of brand storyline that keeps them coming back for more and more and more and more and more and more and more
"Someone who’s able to take big ideas and make them accessible. Add a background in rhetoric and wide-ranging marketing smarts, and you have Regan Breeden. She’s funny too (one of my favorite qualities).
She’s also ridiculously reliable (not easy to come by). When you hire her for your business project? She gets involved. Outcomes matter to her. If you want to broaden your thinking, read her newsletter.
If you want business results? Get on her calendar."
"It’s rare to find a strategist who’s a deep thinker and quick synthesizer..."
AMY POSNER
Business Coach
Sorry to break the hearts of all the marketing bros over on Instagram (just kidding, I'm #SorryNotSorry), but we've had the formula for effective communication in our hands since 384 BC.
Here's what Aristotle (yep, that Ancient Greek dude in a toga-looking thing) knew before 1000s of researchers proved him right:
You (quirks, brand story, brand voice, values and all)
Is this all just, like, guesswork?
Hell to the naw: it's straight up strategy babbbyyyy
Your audience (deepest desires, emotional triggers, unconscious objections and all)
Your message (key differentiators, clear outlining of offers, points of proof, and more)
The kind of messaging that gets your perfect-fit people clicking, buying, and salivating over your brand storyline (with no messaging gaps in sight).
Nope, I'm Regan (👋 hey! hello!)
And I'm not just name-dropping Aristotle for show. Me and old Ari go way back...to when I got minted with a bright and shiny master's degree in Rhetoric and Composition. (Aka: the art of persuasive speaking & writing. I got a graduate degree in that for realsies.)
I spent a few years teaching the art of persuasive writing to undergrads in a state university in the US. But now I channel 2,000+ years of research on persuasion principles and the psychology of selling into:
Who are you exactly?
Aristotle's love child or something?
Messaging frameworks that help you float above the sea of market sameness on a strategy raft
To connect more (and more often) with your perfect-fit people
And build a firm-as-frick foundation for bigger business growth
*ring ring rinnnnnnnnngggggggg*
Your perfect-fit people are calling.
And they want you to stand out from the market storm.
To find you faster, love up on your offers sooner, and get a bigger taste of all the unique goodness you've got.
(Like a beacon guiding them home)
Do you do copywriting too? Obviousllllyyyy yes! Because how else would we boil all your strategic messaging goodness into a legit way of keeping the conversions coming? Click here to see more.
Messaging Strategy
When you need bone-deep clarity on how and when to talk to your perfect-fit people to convert better. Like, STAT!
1-on-1 Consulting
When you have burning questions that need a heap of clarity and a cup of practical plans.
Do you do copywriting too?
"Set the bar."
"Do not hire Regan if you just want a copywriter. Hire Regan if you want more sales through your website, a strong brand voice, and a unique value prop in your industry.
Anyone can write. Not everyone can write copy that sells."
Giovanni Arias
Aria Creative
"Strategy, ideas, and support that allows us to reach our target audience on a deeper level."
The services we receive go so much deeper than copy...Since we've been working with North Branch, our content has become more effective and engaging. We have seen an increase in conversions from our email subscribers to paying customers!"
Ashley Ford
Pretty Penny Accounting
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shimmy, shake, and make your market's heart quake
Fancy some strategy tidbits that help your brand...
...with "I want this!!!!!" love?
"If you want to learn how to create a brand that really connects...and have way more fun doing it...you need to be reading this."
- Catherine S.
THANK YOU FOR SUBSCRIBING!
Get my best strategic persuasion brain stuff. Delivered weekly in the newsletter.
(Come in, check the vibes, have a good time, and unsubscribe anytime ;)
shimmy, shake, and make your market's heart quake
Fancy some strategy tidbits that help your brand...
...with "I want this!!!!!" love?
THANK YOU FOR SUBSCRIBING!
"If you want to learn how to create a brand that really connects...and have way more fun doing it...you need to be reading this."
- Catherine S.
When the noise in your market is so loud that your perfect-fit people can’t hear you above the noise…
In case you slept through 6th grade science class, just know...120 decibels is loud y'all. A Beyoncé concert 5 minutes before she's supposed to come out kind of loud.
Grab the megaphone and make your market 🤩
strategic messaging is your 120-decibel megaphone
