So you like smart
stuff, huh? 

Then here you go, hotshot: marketing theory, popping-off persuasion principles, and buyer psychology. Wrapped in readable little bundles. 

New!

“My brand is legit, I swear!” How to make your audience believe in your offer

Ethos, logos, pathos…the names of the members of the next new boy band? Or a powerhouse trio that can multiply the impact of your marketing? (Hint: it’s the latter.)

If there was ever a time to buckle yourself into a time machine and prepare to go back to the good ole days, it would be now.

We’ve really misunderstood this whole “persuasion” thing. (And misunderstood this whole “marketing” thing as a result.)

New-ish!

Big strategy. 
Big stories. 
For big-thinking brands. 

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