So you like smart
stuff, huh?
Then here you go, hotshot: marketing theory, popping-off persuasion principles, and buyer psychology. Wrapped in readable little bundles.
New!
What happens when you like your copy…but it flops hard? Here’s why objectively good copy doesn’t always lead to real conversions.
Too many choices leads to too little buying. Stop chasing more visibility (through more ad spend). And differentiate instead.
New-ish!
GAP’s bad choices led to a 6% sales slump. What they didn’t understand. And what high-selling brands do.
Cool!
Ethos, logos, pathos…the names of the members of the next new boy band? Or a powerhouse trio that can multiply the impact of your marketing? (Hint: it’s the latter.)
We’ve really misunderstood this whole “persuasion” thing. (And misunderstood this whole “marketing” thing as a result.)
